Empowerment Beyond The Pitch…
OUR AMBITION …
Our Goal - Your Longterm Development
We empower young athletes with high‑impact personal brands based on my international experience of building authentic commercial brands.
Working with a team of vetted specialist across the most important disciplines we take a long-term take on things rather than short gains.
With the aim to leverage and protect an athlete’s career, to grow their reputation and to prepare them for life beyond sport.
Ready to Take-Off?
Then read on, contact us and talk about your boldest dreams.
To see how we could help you getting there, ensuring your long-term ambitions beyond the pitch.
LemonTree Sports Agency LLC
andreas.caluori@lemontree-sportsagency.com
+41 79 382 6889
OUR APPROACH …
Your Family. Our Team. A Legacy Beyond Sports.
A great career is rarely built by the athlete alone — they're shaped by trusted people who believe in them first and share their values. That's why LemonTree involves equally parents, guardians and families who share the weight of those big dreams.
We know the questions that linger on your mind: is this the right move for her? Who's really looking after him? What happens if things don't go to plan?
These aren't hypothetical questions — they're exactly why we set-up LemonTree. From a very personal need, to ensure my son has a trusted, integrated team around him, working like a family-office.
That means you get a coordinated team — brand strategist, legal advisor, financial planner, insurance expert, wellness therapist and more — working in concert around an athlete's ambitions, actual needs and long-term security. To build lasting legacies beyond sport - right from the start.
And because trust starts with transparency, we're upfront about how we work and how we charge at every step of our collaboration — no smoke or mirrors, no commissions driving short-term wrong decisions. Just honest, bespoke stewardship from day one.
OUR SERVICES …
An Integrated Set-up
Think of us as your family-office that empowers your journey on and off the pitch. And beyond playing, right from the go.
We believe a more sustainable take to athlete empowerment, based on your ambitions and requirement and our experience building and managing commercial brands, by covering key aspects like:
Branding & Storytelling
Personal branding, media coaching, communication strategies, marketing partnerships etc. To build an authentic, compelling and lasting brand that converts visibility and expectations into lasting commercial value.
Athlete & Wealth Management
Bespoke contract negotiation, tax optimisation, sustainable wealth planning etc. To safeguarding your career and wellbeing for a secure future beyond the active career.
Partnership & Pathways
Fine-tuned sponsoring concepts, commercial partnerships and collaborations, transition pathways like internships, mentoring and employer introductions. To turn passion and interest into new skills, ambassador roles, coaching and create post-playing business opportunities.
WHY LEMONTREE …
Three Facts How We Leverage Your Career
Professional branding built on the athlete's ambitions, needs and personality. The foundation for a legacy beyond sport.
Rooted in Brand Strategy
We know what sponsors look for, because we were the sponsor: from the Sunrise × Swiss-Ski partnership and the Choice of Champions platform featuring Roger Federer to a Biathlon World Cup team for RUAG. We apply that expertise to positioning, storytelling, visual identity and sponsorship strategy. Focused on visibility, relevance and revenue, not marketing fluff.
Family Office Approach
Vetted specialists working as one team, like a family office: coordinated stewards of the athlete's career, not agents chasing commissions. Legal and commercial advice, tax and risk, financial planning, physical and mental wellbeing. Bespoke support that protects long-term performance.
Transitional Pathways
Career pathways that start now and last a lifetime. Drawing on our growing network of clubs, federations and sponsors in Switzerland and the UK: partnerships that feel true to the athlete, compound over time and open doors for life after sport. Not by stacking sponsorship deals.
OUR ATHLETES …
Empowered by LemonTree
Stemming from a personal need for integrated athlete development with a sustainable and international perspective, we’re proud to assist handpicked young personalities from across the field in the pursuit of their long-term ambitions…
Noah Caluori
Professional Rugby Athlete
19 yrs, English / Swiss national
Winger (Nr. 14), Saracens, London
Professional Highlights
2025/6 RU Premiership debut
2025/6 Premiership Athlete of the Season
2025/6 Breakthrough Player of the Season
2025/6 Premiership Top-Scorer
Unique Fact
The only player in Premiership history to score five tries in a match twice.
Professional Partnerships
First ambassador contract in negotiation
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Professional Partnerships
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